The General Data Protection Regulation, better known as GDPR, changed everything. While that may seem like an overwhelming statement at first, the way data privacy has evolved and transformed in the years since GDPR came into effect only serves to cement its effect further. It has achieved the principal goal…

What are Cookies & Their Use? Cookies have been an integral part of the advertising and digital marketing world for over a decade. …

For years now, privacy and data compliance advocates have been calling on tech giants like Facebook, Google, and Amazon to take data protection laws seriously. When the General Data Protection Regulation (GDPR) came into effect in 2018, it legally mandated all companies serving EU residents to reform their data processing…

The California Privacy Rights Act (CPRA) is California’s equivalent of the European Union’s General Data Protection Regulation (GDPR). Its principal purpose is to ensure that businesses dealing with California consumers’ personal information take the appropriate measures to protect the privacy and integrity of their data. Furthermore, it requires businesses to…

On January 28th 2022, Brazil’s national data protection authority, the ANPD, passed a major regulation which altered the application of the Lei Geral de Proteção de Dados Pessoais (LGPD) on ‘small businesses’. This resolution was passed as per the charge given to the ANPD by Article 55-J (XVIII) of the…

Data protection and privacy regulations aren’t just aimed at tightening regulations around how organizations (data controllers) collect or process personal data. …

With data regulation and privacy becoming increasingly important topics across the world, companies and brands understand the need for a robust mechanism in place that can help them retain their customers’ trust when asking them for their data. Investments such as a cookie consent management system can go a long…

India’s Personal Data Protection Bill 2019 (PDPB) has been in the deliberation phase since December 11th, 2019. Two years later, on December 16th, 2021, India’s Joint Parliamentary Committee submitted its highly anticipated report to the Indian Parliament on the PDPB. The recent report is expected to be the conclusive reflection…

A decade ago, a user would type in the name of their preferred website and begin their browsing. They would note how the more they browsed the site, the better ads they received that directed them towards the exact goods/services they were looking for. This was possible because of cookies…