Creating a personalized browsing experience for users has long been the pillar behind most user retention and growth strategies. Cookies have played an instrumental role in that process by giving businesses access to user browsing and conversion data. Creating a personalized browsing experience for users has long been the pillar behind most user retention and growth strategies. Cookies have played an instrumental role in that process by giving businesses access to user browsing and conversion data.
Cookies play an essential role in building a better browsing experience for users. Through various types of cookies, a website can collect critical information about the browsing behavior of its visitors. This information can be used to show more relevant content, products, and ads, enhancing the user’s experience.
- Definition and generic function of cookies,
- Information on strictly necessary cookies, their purposes, and that they will always be activated,
- Data controller’s name and identity,
- Data processors’ names and identities,
- Full list of recipients or categories of recipients who will obtain personal data through the processing of cookies,
- Cookie categories with all of the below information for each cookie category:
- Name and domain,
- Cookie processing purposes, features of cookies corresponding to legitimate purposes,
- The user’s ability to withdraw and change consent,
- Expiration date,
- Retention period for data collected with the cookies,
- Service name,
- The place of origin of cookies (source script),
- The parties engaged in the processing and transfer of cookies (first, second, third, and fourth parties).
- Information on any potential risks associated with allowing third party cookies including the compilation of long-term records of individuals’ browsing histories and the use of such records to send targeted advertising,
- Information on users’ rights to access, correct, delete and restrict the processing of personal information in connection with personally identifiable cookies,
- Information on users’ ability to lodge a complaint with a supervisory authority against data controllers and processors,
- Information on any potential risks in relation to cross-border cookie transfer including any risks arising in the absence of an adequacy decision and/or inadequate data protection standards in the foreign country.
While it was in the interest of businesses to be clear about their cookie collection practices, it started becoming a legal requirement once data privacy laws mandated them as such.
- Obtain users’ consent before you use any cookies except strictly necessary cookies.
- Provide accurate and specific information about the data each cookie tracks and its purpose in plain language before consent is received.
- Document and store consent received from users.
- Allow users to access your service even if they refuse to allow the use of certain cookies
- Make it as easy for users to withdraw their consent as it was for them to give their consent in the first place.
- “Hovering over, muting, pausing, or closing a given piece of content”; or
- Using so-called “dark patterns” to manipulate or mislead consumers into providing consent (defined as “a user interface designed or manipulated with the substantial effect of subverting or impairing user autonomy, decision-making, or choice”).
Nearly all other major data protection laws such as the LGPD have a similar stance towards giving users a reasonably informed agreement regarding cookies. Businesses must have valid reasons for requesting user consent to enable cookies, with separate consent required for functions other than the most basic services. Businesses cannot use “consent walls” to deny users access to the site or their primary services.
How Securiti Can Help
Securiti is a market leader in data compliance and data governance. Its artificial intelligence and machine learning-based tools can help enterprises of all sizes address their data privacy-related compliance issues, such as cookie consent management. Similarly, its privacy policies & notice management tool allows businesses to maintain a dynamic policy on their site that is regularly updated to ensure compliance with all major data protection laws.
With the sheer amount of data involved, automation is the most cost-effective solution and the most effective one.
Request a demo today and see how Securiti can help your business.